Your SaaS is great. Nobody knows it exists yet.
I help early-stage SaaS founders get their first customers: nail the message, launch loud, rank on search, and grow through community. Not four separate services — one system, because that's how first users actually happen.
Four gears, one engine
Most agencies sell these as separate line items, which is exactly why they underperform. The message feeds the launch, the launch feeds search, and community keeps the whole thing spinning. Run them together and each one makes the others cheaper and more effective.
Message
Nail what you say before you say it anywhere. Every other gear runs on these words.
Launch
Turn day one into a moment — audience built in advance, story worth sharing, spike of real users.
Search
Landing pages that catch the demand the launch created and keep converting long after the spike.
Community
Real presence where your users hang out, feeding trust, feedback, and word of mouth back into everything.
What's actually in the box
Every engagement includes all four — the mix just shifts depending on where your product is. Here's what each gear looks like up close.
If people don't get it in five seconds, nothing downstream works. You've stared at your product so long you've forgotten what strangers don't know — so the homepage says "AI-powered platform to streamline your workflow" and describes 40,000 products at once. I fix the words first, because the launch post, the landing pages, and every community comment all run on them.
Your one-liner
One sentence that says what you do, who it's for, and why it beats the alternative. Used in your header, your launch post, your bio, and every "so what do you do?" conversation.
Homepage copy
Hero, subhead, sections, CTA — rewritten around what visitors care about, not your feature list. Written to sound like a human, because people buy from humans.
Messaging doc
One practical page: your audience, their pain in their own words, your key claims, and proof for each. You'll actually use it, unlike a brand bible.
Objection answers
The 4-5 reasons people don't buy, and the honest, non-cringe way to answer each — on your site, in your launch comments, and in DMs.
If your product genuinely isn't differentiated, better copy won't save it — and I'll say so in the first call instead of taking your money. Positioning sharpens a real edge. It can't invent one.
A launch isn't a day — it's the six weeks before it. Most launches flop because nobody was waiting: post goes up, founder refreshes all day, 11 upvotes, existential crisis. I build the audience before you press the button, so launch day activates people who already care instead of begging strangers for attention.
The launch plan
A dated, channel-by-channel plan for the weeks around launch — Product Hunt, Hacker News, newsletters, X, communities. Whichever mix fits your product, not all of them by default.
Launch assets
The listing, the launch post, the first comment, the email, the DMs to supporters — written in your voice, ready to ship. No "we're excited to announce" energy.
Pre-launch audience
Waitlist, build-in-public posts, early access, personal outreach. Even 50 genuine supporters on day one changes a launch completely.
Launch-day support
I'm online with you on the day — answering comments, adjusting copy, deciding what to boost. Then a post-mortem that becomes the playbook for launch #2, #3, #4.
I won't buy upvotes or spin up fake accounts — that gets products banned and founders embarrassed. A smaller honest launch beats a big fake one, because the honest one you can repeat.
Launches spike. Search compounds. Your homepage can't rank for twenty different problems, so each use case gets its own standalone landing page — targeting a phrase real people type, answering it properly, funneling to signup. It's the slowest gear to spin up and the only one that eventually works while you sleep.
Keyword map
The searches your customers actually make, prioritized by how winnable each is for a new site. No vanity keywords you'll never rank for.
Built landing pages
Complete, live pages — headline, copy, FAQ, CTA. Fast, mobile-friendly, written to convert the person who searched, not just to please a crawler.
Technical SEO
Meta tags, Open Graph, JSON-LD, canonicals, sitemap, robots.txt. The invisible plumbing Google judges you on. Done, not documented.
A repeatable template
Once the first pages are live, you get the pattern — so every new feature ships with its own page and your site grows every time your product does.
Anyone promising #1 rankings in 30 days is lying to you. SEO takes months — which is exactly why it's defensible. Start now and in six months you have a moat. Start in six months and you have regret.
Your first 100 users are in a forum somewhere, complaining about the problem you solved. Communities are the best early channel and the easiest to get banned from — the difference is showing up as a person, not a billboard. This gear also feeds the others: what people complain about becomes your copy, your landing pages, and your next launch angle.
Community map
The specific communities where your buyers actually are, with each one's rules and culture — so you know what survives before you post anything.
Participation playbook
A realistic weekly rhythm built on being useful roughly 9 times for every 1 mention of your product. Slow, human, and the only version that works.
Post & comment drafts
Problem-first stories and helpful answers in your voice — the kind of content mods approve and members upvote, with your product entering naturally.
Feedback loop
A simple way to capture the objections, complaints, and exact language your market uses — piped straight back into your messaging and pages.
This gear can't be rushed or automated — every shortcut is detectable and burns the community for good. If you want users this week, run a launch. If you want users who stay, do this. Ideally both.
No mystery, no retainers-for-nothing
Free teardown
Send me your site. I'll send back a short walkthrough of what your messaging is costing you, the three highest-leverage fixes, and which gear I'd start with. Yours to keep whether we work together or not.
We talk & I build the plan
If it's a fit, a quick call — then one page: which gears get the most attention first, what we ship in the first 30 days, and what it costs. You'll know exactly what you're paying for.
We ship
Then I actually do the work — copy, launch assets, pages, posts. You get updates in plain English and numbers you can check yourself. We double down on what works.
Marketing advice from someone who actually does it
Hey, I'm Jake. I'm a SaaS founder myself — I've built and launched my own product, which means I've personally made most of the marketing mistakes I now help other founders avoid. Efficient, right?
I've run this exact system on my own SaaS: sharpened the positioning, built the SEO landing pages from scratch, planned the launches, and did the community legwork the patient way. Everything on this page is something I've actually done, not something I read a thread about.
I work best with early-stage SaaS founders who have a real product and zero marketing engine. If that's you, we'll get along fine.
Start with a free teardown
Send me your SaaS and I'll send back a straight-talk teardown of what's quietly costing you signups. No pitch, no pressure, no invoice — it's yours to keep even if we never work together.
- A short walkthrough of your homepage messaging — what a stranger actually understands in the first five seconds
- The three highest-leverage fixes, ranked, that I'd make first
- Which of the four gears I'd start with, and why